DIGITAL EXPERT is the daily newspaper of IFA Berlin only for the German-speaking tradeexperts.

DIGITAL EXPERT will be distributed daily from September 03 to September 08 2010 as printed newspaper version with a circulation of 6,000 exemplars per day, between 8:30 and 10:00 a.m. at all entrances to the exhibition and will thus specifically reach visitors, who have access to the site before the fair is opened at 10:00 a.m., i.e. exhibitors, German-speaking retailers of consumer electronics, IT- and Telecommunication. Additionally DIGITAL EXPERT is available the whole day at the retail centres and press centres.

DIGITAL EXPERT Preview will be published as e-magazin (PDF) by email to 50,000 specialist dealers three weeks prior to the exhibition. It will be present all offers for retailers available at the exhibition to German-speaking retailers of consumer electronics, IT- and Telecommunication and all members of the Bundesverband Technik des Einzelhandels e.V. (BVT) and will invite to visit the exhibition.